Brand Culture

Enterprise vision:
to be the runner for the sustainable development of Chinese shoes industry

Enterprise mission:
to create the future for employees, to create value for customers, create prosperity for society

Corporate values:
integrity innovation cooperation undertaken share thanksgiving

Management philosophy:
cultural infiltration thought, behavior restraining rules, assessment simulates creativity

Brand slogan:
one seeds, a forest -- Joe. Taghdis

Quality objectives:
comfortable, exquisite, improve, endless

Enterprise style:
serious, fast, commitment! Courage to take responsibility! No excuses, never give up

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